Polar way – is a special project the main purpose of which – create such conditions in Arctic, that will let the local fauna live safely. Logo symbol consists of two letters "П" (first letters of the naming), that forms a special arch, showing the way to goal achievement. Several icons, based on the logo structure, emphasizes objects, that should be payed the main attention. Pictogram fragments, that look like ice, create their own pattern that becomes the main brending element.